We know that it’s somewhat cliché, but content is king. If you have a website, then you need a content strategy. The days of “tricking” the search engines is over. It simply doesn’t work, and you could imperil your website domain, online reputation, and brand viability by engaging in such so-called gray hat or black hat strategies.
The reason that content is important is that Google and the other search engines are interested in providing a good user experience to people searching the web. They want to deliver up good, useful content when needed where needed. The experts at Triple Canopy Media know content. We have developed and successfully implemented content strategies for dozens of clients, and their search engine rankings and overall online visibility have benefited from our content strategy efforts.
Triple Canopy Media starts the content strategy process by assessing your company or organization’s internal content streams and content generation capabilities. You may be surprised by the amount and quality of content that is being generated by your employees but which is not being leveraged in support of your online search engine ranking efforts. Knowledge bases, frequently asked questions, and company newsletters all make for great sources of content if it is digitized and adapted for the web. You may also find that an administrative assistant or intern love to write, and they would be delighted to take on some content management responsibilities if you simply ask.
Once we identify your internal capabilities, we will work with you to develop a content strategy that fully leverages these capabilities while filling any capability gaps that may exist within your organization. Then we help you to develop a content calendar to schedule content out several months in advance. It’s easy for the days to slide by without turning out content. Don’t let that happen. Just a little bit of time each day can make a huge difference when it comes to producing good, relevant content for your website.
Of course, if you don’t have the time or the internal resources to dedicate to content generation, Triple Canopy Media maintains a great network of writers and bloggers who are ready to step in to help. We are very flexible, and we are standing by to help you elevate your content strategy.
Content Strategy & Management Services
- Content Strategy Development
- FAQs & Knowledgebase Management
- Whitepaper Authoring
- Case Study Writing
- Guest Blogging
- How-To Articles
- Product Reviews
- Industry News
- Infographic Design
We’d Love to Hear from You.
Let us know how we can help your company or organization with its marketing needs. We respond to all inquiries within one business day.