Your company has several social media accounts. You are on Facebook and Twitter, and you’re considering jumping on Instagram. Now you want to know how to keep your social media accounts fresh and engaging.
So you wonder, exactly what will you post on all of your platforms? How will you identify the kinds of posts people actually want to share? And how will you know what not to post?
Never fear. Here are 30+ good ideas for social media posts, culled from the Triple Canopy Media blog, the Constant Contact blog, and the CoSchedule blog.
In addition, we have a list of eight bad things you should avoid posting altogether, as shared by Social Media Today.
35 Good Ideas for Social Media Posts
- Link to your company’s latest blog post, which will also help attract and retain visitors to your website
- Workplace photo: behind the scenes
- An answer from your FAQ
- Introduction to new employee
- Share product/service popular with your customers
- Interview or case study with a customer
- Customer review
- Community event
- Something funny
- Memes or GIFs
- Your company’s story: share one piece at a time
- Podcast
- #TBT
- Seasonal item
- Inspiring quote
- Highlight customer of the month
- An event you attended
- Attention-grabbing statistic
- Poll
- Fill-in-the-blank post
- Video featuring products or people from your business
- Repeat top-performing posts
- Email newsletter
- Infographic link
- Survey link
- Image
- Correct a misperception
- Favorite book or playlist
- Shout-out to other local business
- Industry research
- Helpful tip(s) related to your products or services
- Celebration of company milestone
- Promote your other social networks
- Ask people to join your mailing list
- Thank you
8 Bad Ideas for Social Media Posts
- Negative posts about customers or clients
- Irrelevant viral content
- Political or religious posts
- Content that isn’t properly proofread or edited
- Too much overtly promotional content
- Content inconsistent with branding
- Misleading posts
- Unattributed content
Focus on what people like to share
One final note. BuzzSumo analyzed 100 million posts in 2014 to look for patterns in the most shared content. They found that the content people shared most frequently had either some or all of these features:
- Invoked awe, laughter, or amusement
- Appealed to people’s narcissistic side – made them look smart for sharing
- Were lists or infographics
- Were from trusted sources
So it’s a good idea to create a schedule with a lineup of posts that include some — or all — of the 35 items in the above list — and none of those among the infamous eight.
Then make sure you have a shareable mix that will make people laugh, make them feel smart, and give them quick, graphically pleasing information they can trust.