Writer’s block, the shorthand for being stuck when it comes to generating new written content, is not just the bane of eccentric novelists. It can and does affect businesses as well.
Since we all know that creating good content is essential to generating traffic on the web, a lack of new content is going to be detrimental to your company’s online success.
Don’t get caught in a state of not having enough new content due to a lack of ideas, feeling discouraged, or succumbing to apathy.
Here’s a list of seven ways that your company can build up your content and get more eyes on your website, your blog, and your social media feeds.
Two heads are better than one. And a whole team is better still!
Are you struggling to come up with a topic for your next blog post? We’ve all been there at one point or another.
Every writer is going to suffer from a lack of ideas at some stage in the writing game. If you work for an organization in the creativity sector (that definitely includes you, marketers) take advantage of the opportunity to tap into the minds of your fellow writers or other colleagues at work.
You may have some vague notion of what to write about swimming through your head, but you aren’t sure where to go with it. Try tossing it out to a coworker and it may just be returned to you as a fully-fledged blog post!
And remember: Your colleagues can be great editors and proofreaders, too!
Harvest Ideas from Elsewhere Online
It’s not a crime to peruse the work of other writers to help ignite your own ideas. Find writing topics by doing research online in your field. It’s not cheating to get inspiration this way. Shakespeare pulled from the works of writers that came before him, so it’s certainly okay for you to do the same.
But don’t plagiarize! Again, seriously, don’t plagiarize!
Not only is this a bad practice from an ethics standpoint, it’s also a poor choice from an SEO standpoint. The penalty is just not worth it.
But a whole new world of potential content opens up to you when you draw from the well of online inspiration.
First of all, this is a great way to find out about new subtopics within your field. It can also help you to catch up with some of the newest trends in your industry that you might otherwise have overlooked.
Second of all, there are very few ideas in the history of human civilization that are so brilliant that they can simply stand alone with no additional input or scrutiny.
Take some of the ideas in someone else’s blog post and add on to them but from your unique perspective. Or, better yet, strive to refute that other writer’s premise using your own experience or expertise.
Pull from Your Own Archive
Even if you feel that you’re out of ideas right now, you aren’t. And if you ever felt that way in the past, you were wrong then, too!
If you’ve been blogging for a while, take a look at your back catalog of previous posts and use some of them as a springboard to help you create a new piece of writing.
Maybe, for instance, you wrote extensively about social media marketing in a series of blog posts several months or even a year or two ago. In this arena, changes happen very quickly. Isn’t that old series due for an update? Write about new developments using the news as your guide.
This naturally leads into the next bit of advice…
Draw from Industry News, Trends, and Current Events
Still out of ideas for new content at this stage? Struggling for what to put in that blog post? You shouldn’t be. But if you are, do a search for the latest trends in your industry. “SEO news 2019” is sure to turn up a lot of useful results about SEO, any one of which could translate to a new blog post from you.
You might also try looking at the calendar as well. In December, consider a retrospective on the news that shaped your industry in the previous year. In January, think about the trends that you think will drive progress in the coming year.
There are also spring trends, summer trends, fall trends…this is an especially fruitful approach to try if you’re blogging about fashion, sports, hospitality, or any other retail sector that changes dramatically over the course of any given year.
Unless you’re in an industry in which all of your activity is governed by the strictest security measures, you can almost certainly afford to “get personal” with your content’s readers.
No, we don’t mean to say that you should be divulging your deepest, darkest personal secrets to the entire online world. But you can and should humanize yourself and your organization now and then.
Does your office have a resident four-legged (honorary) staff member? It’s a sure bet that some of your readers will be intrigued by what Fido has to say about trends that affect his share of the marketplace. This may give you a chance to have some fun with a new “voice,” too!
Conduct an Outside Interview
If Fido is the strong, silent type, and no one else in your workplace is overly fond of sharing, try to book an interview with a person outside your organization. This is not only a great way to fill that content bucket for the day, it’s also a chance for you to learn more and thereby potentially gain material for future blog posts.
And if you can score a one-on-one with an influencer in your field, then you’ve just transformed a bout with writer’s block into a major coup!
Reduce Your Pain by Reusing and Recycling
If content is good enough to share once, it’s probably good enough to share again.
Thankfully, there are a variety of presentation methods, forums, and platforms available to you, the content creator. Take advantage of them!
For instance, write that blog, and then, a few months down the road, convert that piece into an infographic. You still get your message across, but in a way that might reach a different (and wider) audience.
Then share that infographic as a post on Instagram (social media is content, too)! After that, write another blog post about your start-to-finish creative process. Then be sure to hop on Twitter and send out some tweets to promote that blog post!
Don’t let writer’s block drag you down. It happens to everyone. But the cure for it is all around you. Don’t be afraid to tap into that well for inspiration, snag that interview, or think really far outside the box.
And if you’re still stuck, reach out to Triple Canopy Media! Don’t be content to live without content!