Yes, of course we understand. You want more clicks, more traffic on your site, more eyes on your blog posts. Perhaps you want to sell more of your company’s products or services, or maybe you dream of cornering a niche in your industry and leveraging that to become a major online influencer.
Whatever your motivation, or your most favored outcome, a good solid blog can help you get there.
But building a blog that works for you or your business doesn’t just happen because you want it to. (Obviously, right?) It happens through planning, persistence, and a bit of strategy.
How can you get more eyes on your blog posts and reap the benefits? Ask yourself the questions below!
Am I Focused?
You should always focus your sights squarely on your subject matter. Pick a niche and stick with it.
If you run a business, then this choice has been made for you to some extent. Blogging about your industry is not just a logical thing to do; it also draws on the considerable experience and expertise you have to offer in your field.
On the other hand, if you’re an individual hoping to raise your profile or make a living through blogging, picking your niche could be a bit more challenging.
Above all, your blog should be focused.
If you want to just chronicle your random thoughts from time to time and call that a blog, then you certainly have the full freedom to do so. But the result of doing that will be more of a fun diversion for you and your friends than it will be evidence of why you should be a major influencer.
Focus! Yes, you should pick a well-defined subject area that you know fairly well. In addition, you should have enthusiasm for your chosen topic. That way, you’ll be more motivated to stay in touch with the hottest trends in the field. Plus, your excitement will shine through and your readers will feel that and want to read more.
Speaking of readers…
Do I Know My Audience?
Your blog should hold your interest, certainly, because you’re going to be the one writing it. But it’s actually much more essential that it covers what readers want to learn about if you’d like for it to be a part of your business strategy.
You’re welcome to occupy online space by writing about your cats or your favorite 1980s TV shows—feel free! But if you believe that this will bring you a lucrative payout or result in you getting calls to give TED Talks, you’re likely to be disappointed.
If you really aren’t sure what you should be blogging about, but you hope to make a living with your writing, think about the marketplace first. Prioritize your audience. Consider the needs of your readers and cater to their interests. Think about their pain points and drill down on that.
Cornering your niche in the blogosphere involves writing about something that can be monetized. It may also center around subject matter that is highly-technical. If your chosen topic is one that very few people can write about, and you’re one of those people, then there’s a possibility that there’s a lucrative future in it for you.
Can I Post Like Clockwork?
Dependability is a great quality not just in real life, but also online.
If you want people to read your blog posts, work on posting them regularly.
Perhaps you have enough material to post every other day? Schedule a time to go live and stick to that. If you feel like you will only post something once a week, try to have your post up on the same day every week, and at the same time of day if you can.
Again, post regularly. People will then come to expect to see your posts at that given time. And, if your posts are enthralling, informative, or entertaining enough, readers will make seeking them out a regular part of their weekly routine.
You can write posts ahead of time, too, of course, and schedule them to go live in advance.
Can I Make Social Media My Blog’s Friend?
While we’re on the subject of getting your blog posts on a regular schedule, we should talk about using social media to promote your posts.
Short version: you should do it. After all, in the United States, 77% of people have at least one social media profile.
You can set your post to go live at a particular time and day, and then, for example, schedule a tweet to go out at the same time which summarizes the post and provides a link that your followers can click on to visit your blog and read your post.
If you don’t have your social media posts scheduled to run at regular intervals already, you should strongly consider doing so. You can manage multiple social media accounts using tools like Hootsuite. You can then dedicate a portion of your workweek to composing all of your social media posts but still have them see the light of day gradually.
Will I Be Able to Change with the Seasons?
Naturally, users search for content relevant to their needs. And those needs, of course, are not static.
For business owners, their needs may change as their businesses grow. For users of all types, their searches are likely to vary with the calendar.
This concept is easier to understand in relation to some business sectors more than others. For instance, if your business involves selling apparel, you’re probably going to be getting more interest in boots in the wintertime than you are in the summertime.
Similarly, the holiday season is going to witness spikes in all sorts of retail sectors, and you’re going to want to stay on top of those trends.
But every business, even those that aren’t seasonal (or don’t seem seasonal at first glance) will have to respond to the pages flying off the calendar. Spoiler alert: In December, or thereabouts, you can look forward to a TCM blog post highlighting “SEO trends for 2020.” Feel free to set up an alert for it.
Choose your blog post subjects wisely. Make them about things that your potential readers will find useful, informative, and valuable.
Post as frequently as you can, and always according to a regular, predictable timeline.
Stay up to date with the latest trends in your industry and be mindful of the date on the calendar when thinking about what’s “hot” right now for companies of your type.
Use social media to drive more traffic to your blog and, by association, your website and your company.
And, as always, write the very best content you can!